Archive | Tools RSS feed for this section

People like you

29 Apr

I recently attended my final class at McMaster University and walked away feeling a little numb. It has been a long journey, filled with so many challenges and countless hours spent on my little laptop into the wee hours of the night.  Now that I can say I have achieved the goal I set out to accomplish, faced with a bittersweet feeling, I am torn between elation and sadness that this chapter is over.  I found myself puttering around the house questioning what was next.

This last class was Integrated Marketing Communications and honestly, I wasn’t even sure why I chose to take it in the first place, other than I was curious. I wanted to know what IMC was and how it worked, but I wasn’t really sure what it was going to do to enhance my life or how I would ever find a use for it. As it turns out, this was the perfect class for me to take and I have not regretted a moment.

My teacher for IMC was Hilary Sadler. She is a dynamo! Hilary came prepared to teach and inspire and to cultivate skills and talents in each of us in the class. She was interactive, full of stories and knowledge and actively sought ways to bring out the best in her students. Hilary encouraged us to accept difficult challenges and not to back away or take an easier path. I know, without a doubt, that any who have encountered Hilary, either at school or at work, are blessed with her enthusiasm and brilliance in the field of marketing.  It is a true gift that she has developed and mastered and she openly shares her knowledge with passion, grace and humility. Her fervor in class urges you to want to succeed.

Our last gathering as a class was an informal gathering to chat about any last-minute questions and to pick up our exams and projects. Thank you Tanya for the scrumptious spread of goodies, how kind and generous of you.  The gathering was one-of-a-kind for me, as no other teacher had offered this type of closure or opportunity. It seemed right and necessary for me to attend and I am so glad I did. This class had obviously formed a bond. It was an amazing way to wrap up my time at McMaster and it further confirmed the value of the time I spent in all those classrooms.  I’d like to share the email that I sent to my classmates and teacher. It seems to sum up my experience in this IMC class as well as the other classes I attended and classmates I have befriended over the years.

“People like you, teachers and fellow students, are the very reason that I’ve been able to commit to attending courses at McMaster and finally complete my studies in Business. You collectively and individually inspire me. You teach me something new and exciting each time we meet. You challenge me to open my mind and eyes to new ways of thinking or viewing the world around me. You encourage me to reach higher and achieve new goals or dreams that I never thought possible. These lessons I will not forget.

So to each of you I say thank you. Thank you for the immeasurable value and inspiration that you have brought into my life. Continue on your varied paths, accepting the challenges set before you. Face your fears with defiance and confidence. Use the tools you have learned and conquer whatever stands in your way. Be fiercely proud of your accomplishments and hold your head high. Lend a caring hand to all that you encounter.
I wish you continued success and happiness in your journey of life.”
In the words of Albert Einstein, “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.”

DC Goodwill Fashionista

20 Jul

DC Goodwill Fashionista

via DC Goodwill Fashionista.

This is an excellent example of how Goodwill has snapped up the world of social media and used it to cleverly promote their DC Goodwill store.  Fanastic and easy!  Kuddos to you DC Goodwill!

Inspiring Entrepreneurs

20 Jul

Today I posted a tweet asking people to tell me about a local business that inspired them.  I have found so many new businesses and entrepreneurs in Hamilton that are courageous, brilliant and driven by desire within to succed and grow and they just inspire me greatly.  It might be involving free trade coffee, a local hair salon, downtown marketing company, home daycare, photographer, eco-friendly business for kids/moms/dads such as re.diaper and Little Bird or antique shops and so many others.  These businesses make up our community. 

When we feel a connection to them we happily support them and their efforts. This creates an incredible bond and sense of unity.  That is what makes Hamilton, a city with over half a million people, a community and not just another Mega-city.  Part of the glue that sticks us together is evolving social media and how people are connecting and growing together.  Friends recommendations hold weight like no advertisement can match.  Products, restaurants, shops, “get liked” and are “shared” on walls and in tweets.  Business grows by the local buzz in a way that other media sources cannot duplicate.  Imagine, just for a moment, how that can translate and impact your non-profit organization. The tools are there, free for the most part, you just have to pick them up and use them. 

If you have a favorite business that inspires you please take a moment and share it with me in the comments.  I would love to hear from you.

CharityVillage Main Street

6 Jul

CharityVillage Main Street

via CharityVillage Main Street.

I chose to share this site with you because I have found it an information packed resource over the years of being involved with Non-profit organizations.  Charity Village has links to other organizations, education, library and resources, and so much more.  If you haven’t checked out all that this power packed site has to offer yet, I encourage you to do so now.  Bookmark it or add it to your Delicious collection and visit it often.  It is a true NPO community gem.

10 Beautiful Social Media Infographics

5 Jul

10 Beautiful Social Media Infographics

via 10 Beautiful Social Media Infographics.

This is an article that I read from Mashable which highlights some important information that businesses need to be aware of and tap into in regards to demographics and social media.  Well worth the read. Web Video Shows – YoungRetiredca

2 Jul Web Video Shows – YoungRetiredca

via Web Video Shows – YoungRetiredca.

Great idea for non-profits to take advantage of excellent professional advice and information! On the flip side, this is a fantastic opportunity for those stepping into retirement to stay involved and use their many talents and skills and knowledge for non-profits!!  Wow, this is a win-win for both parties.

Website Optimization: Using Website Grader for Marketing Success

27 Jun

Website Optimization: Using Website Grader for Marketing Success

via Website Optimization: Using Website Grader for Marketing Success.

Non-Profits Organizations are always concerned about cost! With that in mind, finding expert advice that is free is a fantastic way to enhance and grow your web pressence.  There are important webinars that you can take advantage of from excellent organizations such as HubSpot.  Take time to sit in and learn.