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People like you

29 Apr

I recently attended my final class at McMaster University and walked away feeling a little numb. It has been a long journey, filled with so many challenges and countless hours spent on my little laptop into the wee hours of the night.  Now that I can say I have achieved the goal I set out to accomplish, faced with a bittersweet feeling, I am torn between elation and sadness that this chapter is over.  I found myself puttering around the house questioning what was next.

This last class was Integrated Marketing Communications and honestly, I wasn’t even sure why I chose to take it in the first place, other than I was curious. I wanted to know what IMC was and how it worked, but I wasn’t really sure what it was going to do to enhance my life or how I would ever find a use for it. As it turns out, this was the perfect class for me to take and I have not regretted a moment.

My teacher for IMC was Hilary Sadler. She is a dynamo! Hilary came prepared to teach and inspire and to cultivate skills and talents in each of us in the class. She was interactive, full of stories and knowledge and actively sought ways to bring out the best in her students. Hilary encouraged us to accept difficult challenges and not to back away or take an easier path. I know, without a doubt, that any who have encountered Hilary, either at school or at work, are blessed with her enthusiasm and brilliance in the field of marketing.  It is a true gift that she has developed and mastered and she openly shares her knowledge with passion, grace and humility. Her fervor in class urges you to want to succeed.

Our last gathering as a class was an informal gathering to chat about any last-minute questions and to pick up our exams and projects. Thank you Tanya for the scrumptious spread of goodies, how kind and generous of you.  The gathering was one-of-a-kind for me, as no other teacher had offered this type of closure or opportunity. It seemed right and necessary for me to attend and I am so glad I did. This class had obviously formed a bond. It was an amazing way to wrap up my time at McMaster and it further confirmed the value of the time I spent in all those classrooms.  I’d like to share the email that I sent to my classmates and teacher. It seems to sum up my experience in this IMC class as well as the other classes I attended and classmates I have befriended over the years.

“People like you, teachers and fellow students, are the very reason that I’ve been able to commit to attending courses at McMaster and finally complete my studies in Business. You collectively and individually inspire me. You teach me something new and exciting each time we meet. You challenge me to open my mind and eyes to new ways of thinking or viewing the world around me. You encourage me to reach higher and achieve new goals or dreams that I never thought possible. These lessons I will not forget.

So to each of you I say thank you. Thank you for the immeasurable value and inspiration that you have brought into my life. Continue on your varied paths, accepting the challenges set before you. Face your fears with defiance and confidence. Use the tools you have learned and conquer whatever stands in your way. Be fiercely proud of your accomplishments and hold your head high. Lend a caring hand to all that you encounter.
I wish you continued success and happiness in your journey of life.”
In the words of Albert Einstein, “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.”

Woody’s Love Grenade

19 Jan

Good morning all! I’m up bright and early today and I thought for fun I’d post a quick highlight on something frivolous and fun. The other week we, Trevor and I, were shopping and stopped into my local beauty supply CosmoProf. While browsing, we discovered a new line of men’s products, Woody’s. We came across their new men’s body spray and decided to give it a try. One shot of the Woody’s Love Grenade …seconds later…SOLD!

This body spray is amazing…it’s ‘the bomb’! (get it, hehehe…love grenade) You will love it, your man will love it, his co-workers will love it, careful….the ladies will love it! It has a sweet, spicy, sexy smell all rolled into one. You can’t resist. It’s reasonably priced and well worth the search to find it in your local salon. (not sold in drug stores I don’t think)

So cheers to the Woody’s team! Well done, I am loving this new product!

Till next time…

Kimberley xx

P.S. if you have a teenager who uses ‘that other stuff‘ get him to try Woody’s and he will switch in a heartbeat! You’ll be a much happier Mom, guarenteed.

The ‘Marketing Process’ and Lego blocks

17 Jan

Many of you might already know I have been diligently plodding through some fascinating business courses in my ‘spare-time’.  The topic of the semester for me is Marketing. As I begin this adventure we learn the basics, “the marketing process”. They remind me of building with Lego blocks as they discuss the 5 steps to know and understand.

We had a lively discussion in class last week about what we thought marketing was all about. It will be interesting to see how it compares to the thoughts we will have in our last class. Will we all be marketing genius’ by then? Probably not. I am looking forward to learning enough to grasp a brief analysis when I see marketing in the world around me and how I respond to it, or how I see others respond. I also hope to gain enough practical understanding to apply the basics…surely I can find a test market to practice with.

The most important first concept that I am learning, is that to succeed, being customer focused is the key to successful marketing. It is imperative to discover the needs, wants and demands of the customer and then offer them value, irresistible value, in your product or service. These are the big blocks at the bottom of the plan….or is it reverse, does it start with a single block being the customer and then build upwards and outwards like a pyramid or like Maslow’s Hierarchy? Either view leads to, or should lead to, the same desired outcome. That is to build profitable relationships which lead to profitable returns for the company and equally content and satisfied customers.

I have a sneaking suspicion that this course will be lots of fun (and a lot of work). I hope you will stick around to hear how the journey progresses. If you are a marketing professional or guru and you have words of wisdom to share or even just a tidbit of insight, I welcome your comments and feedback. Even if you aren’t in the marketing profession, I’d love to hear from you.

Until next time…

Kimberley xx